Within Crystal, mainly I’m taking care of:
-Technical tasks, such as setting up Websites and Landing Pages.
-Integration of 3rd party Analytics.
-Setting up automation using tools like Zapier and IFTTT.
-Manage campaigns day-to-day on both Google Ads and Facebook Ads platforms.
-Conduct comprehensive technical and on-page SEO audits to identify and resolve issues impacting search engine rankings and user experience.
-Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
-A/B testing/Split testing/Multi Variant testing and continually measuring the performance of CTAs.

Previous Positions:

Campaign Manager (2014-2018)

Company Website: https://guusgoorts.com/

Within Palatesnesations, mainly I’m taking care of:

-Manage paid marketing campaigns on Google Ads, Facebook Ads, and LinkedIn Ads, optimizing for budget efficiency and high return on ad spend (ROAS).
-Developed and in charge of maintaining two WordPress websites, ensuring seamless functionality and user experience.
-Implement Conversion Rate Optimization (CRO) tactics to improve website and landing page performance through A/B testing and split testing.
-Conduct technical and on-page SEO audits, identifying and resolving issues to improve search engine rankings and increase organic traffic.
-Develop and execute digital marketing strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, Pinterest and Telegram.
-Provide actionable overall market and customer insights to address key strategic questions.
-Integrate third-party analytics tools, such as GA4 and Facebook Conversion API, for enhanced tracking and performance analysis.
-Optimize user journeys and customer experience through personalized email campaigns, social media content planning, and remarketing initiatives.
-Collaborate with cross-functional teams to align marketing efforts with business goals and product launches.

Company Websites: https://www.palatesensations.com  https://www.palateteambuilding.com/  https://www.palateteambuildingmalaysia.com/

Within Bitbybit Marketing, mainly I’m taking care of:

-Paid Marketing tasks, such as conducting keyword research and analysis to identify relevant keywords with high search volume and purchase intent.
-Managing paid search campaigns on Google Ads and social platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
-Developing customized ad strategies aligned with business goals and target audience.
-Setting up and managing campaigns across multiple platforms to ensure maximum performance and reach.
-Handling conversion tracking and reporting, ensuring the accurate measurement of campaign effectiveness and ROI.
-Executing remarketing/retargeting campaigns to target users who have previously engaged with the website or ads, enhancing conversion rates.
-Conducting SEO audits to identify and fix technical issues, ensuring better site performance.
-Optimizing website architecture for improved crawlability and indexation.
-Implementing mobile and speed optimization to improve user experience and boost SEO rankings.
-Conducting keyword research to align content with business goals and drive valuable traffic.
-Managing content optimization for relevancy, engagement, and keyword density.
-Developing internal linking structures to improve website navigation and SEO.
-Designing, developing, and maintaining WordPress websites, ensuring proper functionality and user experience.

Company Website: https://bitbybitmarket.com/

-Monitoring, Maintenance & Troubleshooting of CSE Data Centre & Trading Applications.
-BUG Fixing & Release Testing of Trading Applications.
-Handling Exchange’s Frontend & Back Office SOD & EOD Operations.
-Writing Manuals for Trading Applications.
-Conducting Training on ITS/Trading Applications for member personnel.
-Analyzing members’ requirements/problems & communicating with software vendors accordingly.
-Providing Technical Support to Members & CSE

Previous Positions:

Senior Officer-Information Technology (2010-2015)

Assistant Manager-Information Technology (2015-2024)

Company Website: https://www.cse.com.bd

In my role as an Editorial Assistant at Diabetes Daily, a leading digital platform in the diabetes community, my responsibilities were but not limited to:
– Content management and syndication.
– Tracking, reporting, and analyzing marketing performance.
– Providing actionable overall market insights.
– Conduct outreach research.

Company Website: https://www.diabetesdaily.com/

Mainly responsible for:
– Managing key conversion points in the marketing funnel.
– Managing and optimizing landing pages, website calls-to-action (CTAs), and lead-generating forms.
– A/B testing/Split testing/Multi Variant testing and continually measure the performance of CTAs.
– Increase conversion rates and drive marketing-qualified leads.
– Collaborate with teams to optimize each conversion path.

Company Websites: https://analytics.adapt.nl/  https://innovatie.adapt.nl/

I worked as a Freelance Virtual Assistant for Mr. Guus Goorts, the owner of two companies named Yago and Salsason based in Singapore. I do varieties of task here including Research, Website Design & Management, PBN Management, Managing other freelancers of the company, different SEO tasks, basic Graphic Design & Editing, and so on.

Company Websites: https://yago.sg/ & https://salsason.com/

Performed SEO Site Audit, Keyword Research, SEO Planning including on-page & off-page optimization, several Web based Research, WordPress Site Development & Management, Social Media Performance Audit & Report Generation and various other tasks assigned by the client.

Company Website: https://www.primetimeamusements.com, https://www.xtremeactionpark.com & https://www.keysoceanwater.com

Major: Finance

CGPA: 3.84 out of 4.00

Major: Electrical & Electronics Engineering

CGPA: 3.80 out of 4.00 (Megna Cum Laude)

Group: Science

GPA: 5.00 out of 5.00